The things in a home that last tend to come from the same few materials. We pay attention to them, and we describe what we sell plainly.
Wool
It warms when it is cold, breathes when it is not, and repairs itself in a way that synthetics never will. A good blanket or jumper in wool gets better the longer it is used.
Brass
Solid brass darkens and warms with age. A candle holder bought today will look better in ten years. It is the opposite of disposable.
Linen
Stronger when wet, softer with every wash, and handsome when creased. Linen suits tables, beds and windows alike.
Timber
Chopping boards, serving boards, small furniture. Wood takes marks and keeps them, and the marks become part of the story.
How we describe things
We say what something is made of, and we only call it British made where the maker says so. Where we do not know something, we leave it out rather than guess. That is the standard.